The Padiberas Nasional Berhad (BERNAS) corporate signature is our single most important identifier. It is intimately linked to our services and embodies the values and emotional aspect of the BERNAS brand. The corporate signature comprises of the corporate symbol and the registered corporate name in the corporate typeface (also commonly known as the Corporate Logotype), all which appear in specific proportional arrangements, spacing and size.
The BERNAS corporate logo consists of two crescents. One pointing upwards,the other downwards; symbolizing the company’s aim in strengthening the ties with all partners – the farmers, traders and consumers.
Seen together, the logo graphically represents an image of a rice grain, quickly reflecting the core business activity of BERNAS.
The corporate name is strong yet friendly, identifying BERNAS as a secure and professional organisation that is very much community-oriented.
The logo colours – green and golden yellow – are warm and down-to-earth. Green to mirror BERNAS as an organisation that is solid and growing. While, the golden yellow expresses the vitality and synergy that exists in BERNAS.
BERNAS is the successor of the Lembaga Padi dan Beras Negara. As such, the logo contains a simple and striking element which immediately – and favourably – identifies BERNAS as the organisation responsible for the procurement, importing and marketing as well as the management of our nation’s vital agricultural resource – rice.
The logo also brings out the dynamism and stability of BERNAS’ corporate structure which is firmly rooted towards delivering quality and value. Furthermore, it showcases an organisation that is expanding, yet possessing the inner strength to overcome the challenges ahead. This amplifies its corporate mission which is to reinforce and enhance the good relationship BERNAS enjoys with farmers, traders and finally, consumers.
Corporate Identity Manual
This Padiberas Nasional Berhad (BERNAS) Corporate Identity Manual contains the rules and guidelines in relation to the correct visual portrayal of the BERNAS as a brand.
The manual offers guidelines for the official colours, font (typeface), as well as other visual iconography, and how they incorporated in documents or used for communications.
Please do not use this manual to replicate the artwork. Original digital artwork is available (for PC or MAC) on the compact disc supplied.
We are not in a position to supply artwork in other format unless it is specifically required for paid productions, or advertising.
The logo may not be used if it does not conform to these guidelines.