PILIHAN BERNAS AFFILIATED RESTAURANTS

Restoran PILIHAN BERNAS (PB) or PB Affliated Restaurant is a smart partnership between BERNAS and selected Chinese restaurants in Klang Valley. The program is basically intended to alter people's negative perception, especially the restaurant operators on the poor quality of rice supplied to institutions and the view that all supplied rice originated from BERNAS. We believe that it is our responsibility to educate them and demonstrate how serious we are about the quality of our rice, hence rectifying the misconception.

On top of that, we strongly believe that this program will create mutual benefits for BERNAS and the restaurants through various attractive promotional campaigns, inclusive of tie-ups with Guang Ming Daily newspaper. These campaigns would highlight not only PILIHAN BERNAS, but the restaurants under the exclusive program.

Last but not least, our ultimate objective for Restoran PILIHAN BERNAS is to create public awareness on the authenticity of PILIHAN BERNAS' product and BERNAS as a dedicated company, one that stands for something, one that value the authenticity of its products and the passion of its people along the supply chain.

If you are a restaurant owner and interested to know if you are eligible to be a part of the program, kindly email Rozaliwati, our RPB (Chinese) Marketing Manager. If you are a dedicated restaurant goer, make sure you return to this website frequently to find out what's in it for you!