Our BRAND Story
BERNAS came into existence with the taking over of Lembaga Padi dan Beras Negara’s (LPN) role as the custodian of Malaysian paddy and rice when the latter was corporatised in 1994. From this juncture, BERNAS continued to perform an important role in the national paddy and rice industry, assuming all social and commercial obligations previously undertaken by LPN.
We have a long and successful track record in the rice business, operations and corporate philanthropy. Building on our rich heritage, we envisage ourselves venturing into new frontiers to emerge as a well-diversified food conglomerate - in line with our strategic direction to strengthen our position as a leading player in the Halal food industry in Malaysia.
Along the journey to achieve our humble vision, we remain steadfast in executing our obligations with full commitment, balancing all stakeholders’ requirements and emphasising the highest standards in product and service quality right through the supply chain.
We have a long and successful track record in the rice business, operations and corporate philanthropy. Building on our rich heritage, we envisage ourselves venturing into new frontiers to emerge as a well-diversified food conglomerate - in line with our strategic direction to strengthen our position as a leading player in the Halal food industry in Malaysia.
Along the journey to achieve our humble vision, we remain steadfast in executing our obligations with full commitment, balancing all stakeholders’ requirements and emphasising the highest standards in product and service quality right through the supply chain.
Our Tagline
Our long-standing tagline, “Nourishing the Nation” resonates with our very existence, values and commitment to providing the best products and services to the nation. It will continue to inspire us to look forward and walk ahead to pursue our aspirations.
Our Logo
The BERNAS corporate logo consists of two crescents. One pointing upwards, the other downwards; symbolising our aim to strengthen the ties with all partners – the farmers, traders and consumers.
Seen together, the logo graphically represents an image of a rice grain, quickly reflecting the core business activity of BERNAS. The corporate name is strong yet friendly, identifying BERNAS as a secure and professional organisation that is very much community-oriented.
The logo colours – green and golden yellow – are warm and down-to-earth. Green to mirror BERNAS as an organisation that is solid and growing. While, the golden yellow expresses the vitality and synergy that exists in BERNAS.
The logo colours – green and golden yellow – are warm and down-to-earth. Green to mirror BERNAS as an organisation that is solid and growing. While, the golden yellow expresses the vitality and synergy that exists in BERNAS.
For guidelines on Corporate Identity Manual, click on this link:
